As we continue with part 2 don’t forget to read part 1 as well.1 common question that’s been asked many times is ‘How much should you post’.

So far I haven’t really quite seen a good answer, but I’ll give it a go to answer this question.

To be honest, my opinion is that some post frequencies are worth doing, while others are not worthwhile. This mostly depends on 2 very important factors: The popularity of your blog and the posting frequency.

If you’ve just launched a new blog, it will be most likely that you’ll receive none or under the 100 unique per day, that’s not much traffic, right? Because of this reason it is best to not post every day, but instead post every 2 or 3 days. Now let me clarify my reason.

Let’s say you’ve launched a new blog and receive 50 unique per day. With this very little traffic you’re sure not to increase the popularity of your blog because you won’t get the certain amount of exposure for your posts to take your blog to the next level. It’s like missing a piece of a jigsaw puzzle.

What I’m trying to say is that you should let your posts get enough exposure so you can continue expanding you’re frequency and consistency.

By posting too much on your new blog you decrease the amount of potential your blog can achieve. Why post every day, when receiving 50 unique, while you can post after 2 days exposing your post to 100 unique or even more? Why post a new article when you know you haven’t reached maximum exposure?

Getting little traffic means that you won’t have many readers to your blog. By posting too much on a new blog you’ll only be able to expose your post to a very little audience, but instead if you post every 2 or 3 days your post will be exposed to a bigger audience.

I also believe that posting every few days will increase the reader’s attention span, because the visitor knows you only post every few days he/she will take the time to  read your whole post when reading, but if you post every day readers will just scan the content, because they know that there will be new content the next day.

If having enough time to post, the ideal posting frequency would be every 2 or 3 days for a small start up blog.

On the other hand

When you hit the 500-1000 unique mark, I then would start posting more often as you have the chance to expose your posts to a larger audience. It would be more logical to post every day because your readership is increasing. You’ll also have a bigger chance that your posts will then start to spread through word of mouth and that’s when your blog mostly starts its road to success.

Most of you would probably be asking yourselves, how do I know when my post have reached maximum exposure? Well I have a solution for this too.

The best way to too find out when your post are reaching their peak is by keeping an eye on the amount of traffic you receive and amount of comments you get. If you clearly see a significance decrease of traffic, page views and comments then it is most likely that your post has reached its peak. When you see a decrease of 30% traffic loss I personally think it is time for a new post. 

Depending on the situation, you should realize what the most effective frequency is in terms of your blog and your readers. Just remember that, although content is king, traffic is the queen and they cannot survive without each other. Always consider quality more important than quantity.

Any thoughts?

Related posts:

1. How To Keep A Effective Posting Frequency Combined With Brilliant Consistency- Part 1

Many bloggers seem to forget how important you’re posting frequency and consistency is.

Now days you need to post fresh content regularly to keep your blog in good shape. You need to schedule your time and try to find the right frequency. People say it is recommended to post everyday or at least once every other day.

The most common problem most bloggers face is that they start strong and eventually after a month or so they start lowering their posting frequency to around 1 post a week. I’ve seen many bloggers who create their blog full of enthusiasm and post multiple times a day for a few weeks, but as you already guessed, after those few weeks they cut back on the amount of posts and rarly post. Once you do that you can wave your blog good bye.

When you stop posting on a regular basis your blog will also stop progressing because it loses momentum and of course it’s potential to grow.

Once you stop updating your blog, it is most likely readers will not return to your blog.  Reader’s want to see unique and fresh content and if you don’t rise up to their expectations they will not come back. If you decrease your posting frequency you are sure to lose your rss subscribers.

I have listed a few reasons on why you should post frequently and consistently.

• Readers will come daily to check your blog
• Readers will subscribe to your blog
• You will continually receive traffic
• You will get comments and opinions
• You build a community and become a trustworthy
• Your blog can become a hit and receive lots of buzz
• Your blog will be considered more important to search engines
• Your blog will have a higher chance on getting ranked high for particular keywords.

How to improve consistency and post frequently?

• Use the wordpress timestamp plugin to automatically schedule your blog posts.
• Always have ideas and keywords written on drafts as they will become valuable in the future when you can’t think of any topics.
• Hire some blog article writers if you don’t have enough time to write.
• Find people to write guest posts on your blog.
• Create a daily schedule for writing blog posts and stick to it.

Is there such thing as perfect blog schedule?

To be honest it actually depends on what you’re looking for? If you’re quite ambitious and want to make a full time job blogging then it is recommended to blog every day, however daily blog posting defiantly increases the chance for your readers to check out your blog daily, it also is very time consuming and takes a big sacrifice to commit yourself to blogging every day. 

Some bloggers like to post daily while others like to post every 2 days. It actually depends on how much time you have. I usually tend to post every 2 to 3 days as I’m quite busy with college at the moment. Another reason I like to post every 2 days is because I get 1 day to relax, brainstorm, read other blogs and freedom to pick a topic to write about.

So while some bloggers post every day, others like to post ever other day or few times a week. It all comes down to how much you’re capable to write. At the end you need to consider what the best is for you and your readers

How often do you post on your blog? Do you have enough free time?

Related posts:

1. How To Keep A Effective Blog Posting Frequency Combined With Brilliant Consistency- Part 2