How To Keep A Effective Blog Posting Frequency Combined With Brilliant Consistency- Part 2
As we continue with part 2 don’t forget to read part 1 as well.1 common question that’s been asked many times is ‘How much should you post’.
So far I haven’t really quite seen a good answer, but I’ll give it a go to answer this question.
To be honest, my opinion is that some post frequencies are worth doing, while others are not worthwhile. This mostly depends on 2 very important factors: The popularity of your blog and the posting frequency.
If you’ve just launched a new blog, it will be most likely that you’ll receive none or under the 100 unique per day, that’s not much traffic, right? Because of this reason it is best to not post every day, but instead post every 2 or 3 days. Now let me clarify my reason.
Let’s say you’ve launched a new blog and receive 50 unique per day. With this very little traffic you’re sure not to increase the popularity of your blog because you won’t get the certain amount of exposure for your posts to take your blog to the next level. It’s like missing a piece of a jigsaw puzzle.
What I’m trying to say is that you should let your posts get enough exposure so you can continue expanding you’re frequency and consistency.
By posting too much on your new blog you decrease the amount of potential your blog can achieve. Why post every day, when receiving 50 unique, while you can post after 2 days exposing your post to 100 unique or even more? Why post a new article when you know you haven’t reached maximum exposure?
Getting little traffic means that you won’t have many readers to your blog. By posting too much on a new blog you’ll only be able to expose your post to a very little audience, but instead if you post every 2 or 3 days your post will be exposed to a bigger audience.
I also believe that posting every few days will increase the reader’s attention span, because the visitor knows you only post every few days he/she will take the time to read your whole post when reading, but if you post every day readers will just scan the content, because they know that there will be new content the next day.
If having enough time to post, the ideal posting frequency would be every 2 or 3 days for a small start up blog.
On the other hand
When you hit the 500-1000 unique mark, I then would start posting more often as you have the chance to expose your posts to a larger audience. It would be more logical to post every day because your readership is increasing. You’ll also have a bigger chance that your posts will then start to spread through word of mouth and that’s when your blog mostly starts its road to success.
Most of you would probably be asking yourselves, how do I know when my post have reached maximum exposure? Well I have a solution for this too.
The best way to too find out when your post are reaching their peak is by keeping an eye on the amount of traffic you receive and amount of comments you get. If you clearly see a significance decrease of traffic, page views and comments then it is most likely that your post has reached its peak. When you see a decrease of 30% traffic loss I personally think it is time for a new post.
Depending on the situation, you should realize what the most effective frequency is in terms of your blog and your readers. Just remember that, although content is king, traffic is the queen and they cannot survive without each other. Always consider quality more important than quantity.
Any thoughts?
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Tags: Blogging Consistancy, Blogging Frequency, Effective Blogging
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November 12th, 2009 at 18:19
I post every other day and I find that is sufficient. This week I posted and additional day and it definitely hurt my comment stats because there ws not enough exposure for each post.
So I am back to every other day, no more than 3 times a week.
Ms. Freeman´s last blog ..10 Reasons to Start a Blog
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Gary Malhi Reply:
November 29th, 2009 at 20:46
Yep, I also noticed the same trend as you. Your readers expect a certain time and if you post to early or late it will have a impact.
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November 12th, 2009 at 20:38
I think that you should blog at a rate that suits your lifestyle.
Don’t force yourself to write as your quality may suffer!
David Shaw´s last blog ..10 Ways To Increase Your RSS Subscriber Count
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November 12th, 2009 at 23:54
Hem… you have a point here, yeah it seems reasonable. But, from my other blog i find the best way to gain more traffic from search engine is post every day. That other blog only have 50 unique visitor per day but yeah– the traffic purely from search engine. And after post each day, the traffic increase be 60 unique visitor per day, and still improving.
Dana @ Online Knowledge´s last blog ..Google Fight Swine Flu
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November 13th, 2009 at 08:52
Each niche has its own rhythm and we must follow it. Keep a post on the homepage for some day may get more comments and all bloggers love it
Phaoloo´s last blog ..20 Tools To Repair Common Files On Your Computer
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November 13th, 2009 at 15:53
I think you should blog once or twice a week depending on your life schedule. It’s not good when you, for example, post every day during the summer and then when the school year starts, you post once a month. Consistency is the key.
Gordon Cindric´s last blog ..CSS For Absolute Beginners
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November 14th, 2009 at 20:08
I’ll reiterate from my comment on part 1. Post when you have something to say, if people are interested, they will come to you.
Dennis Edell´s last blog ..He/She Has Unsubscribed – Should You Ask Why?
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Link building´s last blog ..Link building services
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