Good Search Engine Optimization Vs Bad Search Engine Optimization

seoThis is a guest post by Diana

Search Engine Optimization or SEO is the technical side of marketing on the World Wide Web. It helps by promoting websites and increases traffic to the particular site. Sometimes SEO or search engine optimization is also called SEO copyrighting. This is because the strategies or techniques that are used for the promotion of website are done mainly through text. However, it is important not to deviate from the basic norms that get you a good ranking for your site.

SEO or Search Engine Optimization can be of 2 types – Good and Bad. Let us see what the characteristics of good and bad SEO are.

Characteristics of good SEO

  • It adheres to the rules of SEO.
  • It aims at securing top rankings in the major search engines
  • Although the progress is slow sometimes and can take about 6 to 12 months to get steady rankings, the results are long lasting
  • It focuses mainly on long-term goals and objectives of the website.
  • SEO services include link building, natural optimization, Social Media Marketing and management of Pay-Per Click etc.
  • Good search engine optimization lays stress on research as well as keywords. It emphasizes on validity of content.

Characteristics of bad SEO

Just as there are traits of good or White Hat SEO, there are bad characteristics of search engine optimization too and the “bad guys” usually do it for selfish means and to deviate or hoodwink visitors. They do it for short term rankings and want to see quick results, but it by using these ways it wont take long before Google notices this and bans you or penelizes your site.

  • Bad SEO makes use of hidden text, link spamming, link farming etc. They violate search engine optimization guidelines.
  • Make use of Black Hat techniques that may include doorway pages, overdoing RSS, duplicate content and keyword stuffing etc
  • It offers shortcuts to get rankings in the main search engines. It concentrates on immediate or short term goals and not on long-term objectives.
  • It misleads and misguides visitors on the Web.

It is very important to remember that although the bad SEO or Black Hat guys may derive immediate benefits but it doesn’t sustain. Websites indulging in such practices are usually penalized there by causing irreparable damage to their image and website.

Search engine optimization is a technique of web marketing. The World Wide Web is infested with bad and good guys.

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17 Responses to “Good Search Engine Optimization Vs Bad Search Engine Optimization”

  1. Dana @ Online Knowledge Says:

    Thanks for this article. I can know whether my current SEO work is good or bad from the result now. :D
    Dana @ Online Knowledge´s last blog ..Big No Thanks in Thanks Giving My ComLuv Profile

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  2. Kok Siong Chen Says:

    Good post! I’m not doing good in SEO. I wish to do SEO better. This article enables me to know more about SEO. Thanks for sharing!
    Kok Siong Chen´s last blog ..Cancer Research on Natural Compound (Cancer Review) My ComLuv Profile

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  3. Phaoloo Says:

    For me, there’s no good and bad SEO because all SEO theory now are myths, people out there guess, follow what they believe and when start getting traffic from SE, they say it is good. Besides, Search Engines change their algorithms always, so tactics must change as well.
    The crucial thing is to create great content and all SEs are heading to show good links to users.
    Phaoloo´s last blog ..10+ Icon And Smiley Sets For This Christmas My ComLuv Profile

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  4. Blogging Tips Says:

    Great article ! Worth reading
    Blogging Tips´s last blog ..How to display scripts in blogger posts My ComLuv Profile

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  5. Car Transportation Says:

    I like how to broke SEO down to good guys and bad guys. In my opinion the good guys really do prosper in the long run–at least I have so far. Thanks for the post.

    [Reply]

  6. Allan Dale Says:

    It is more difficult to follow good SEO, because it takes longer to take effect. But after a few months I think it will generate more traffic and income than the short term bad SEO strategy.
    Allan Dale´s last blog ..How to make money in BLOGGING? My ComLuv Profile

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  7. Sarge | BeginnerBlogger.com Says:

    Neat post Diana!

    It’s been a while since I’ve heard the terms ‘white hat’ and ‘black hat’ SEO. I learned about this when I was first starting out with SEO. As soon as I knew what SEO was I was thinking ‘well I could just hide keywords all over the page and get ranked no1 easy’. This was before I knew this was ‘black hat’ SEO or bad practice to do so (I never actually did it, it was just something I thought about when I first understood the basics of how search engines worked)

    Sarge | BeginnerBlogger.com
    Sarge | BeginnerBlogger.com´s last blog ..How To Keep Yourself Under Pressure and Perform With Your Blog? My ComLuv Profile

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    Allan Dale Reply:

    I still dont get the black hat and white hat theory. what does it mean actually? how does it effect search engines?
    Allan Dale´s last blog ..The Best Christmas gift? My ComLuv Profile

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  8. faydaliweb Says:

    We must add list Black Hat Seo like white hat
    faydaliweb´s last blog ..Facebook virüs uyarısı My ComLuv Profile

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  9. Penny Stocks Says:

    i used to link exchange or submit my websites into directories having link farm as i didnt knew about SEO or quality link building much
    but i started reading seo ebooks and seo blogs so now i believe in quality and white hat seo only

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  10. Elena @ cnc Says:

    Characteristics of good SEO for me as a user:
    shows me the page I really need! About milk – means about milk ans so on :)
    Characteristics of good SEO for me as a SEO specialist:
    shows “my” milk-factory page cos “milk” is the one of me keywords.
    :)
    You see, this question has 2 size min!

    [Reply]

  11. Fazreen Says:

    But people prefer bad SEO nowadays. It proved by the spammy comments received each day
    Fazreen´s last blog ..I Don’t Want To Work For a Boss But What Happen If I Have to? My ComLuv Profile

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  12. S.Pradeep Kumar Says:

    That was a nice article.. I need to figure out the type of SEO I’m practicing now! :D
    S.Pradeep Kumar´s last blog ..20+ Google Adsense Revenue Sharing Sites My ComLuv Profile

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  13. Melvin Says:

    Its easy to say that but a lot of us usually dont think an SEO tactic is bad unless we’re punished already. I mean the world of SEO is changing constantly that we may be implementing tactics that could be obsolete tomorrow

    [Reply]

  14. Diana perkins Says:

    Thanks to all of you for reading my article…it was nice to see such good people really thinking about what SEO is all about.
    my heartiest wishes to all of them along with the admin of this blog….keep your good work going on…. :)

    [Reply]

  15. Allan Dale Says:

    I still dont get the black hat and white hat theory. what does it mean actually? how does it effect search engines?
    Allan Dale´s last blog ..I started my day with a BLOG My ComLuv Profile

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  16. Jayce Says:

    I don’t know there is bad SEO until I read this. Hopefully, I am not in bad SEO. ;)
    Jayce´s last blog ..How to hack Facebook account profile My ComLuv Profile

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